About The Velvet Parcel

The Velvet Parcel creates personalised cake gift boxes designed to make gifting feel thoughtful, beautiful and easy. Each parcel includes freshly baked cake slices, a custom printed card and optional artisan tea pairings, carefully packed and delivered with care across South Africa. Whether you are sending birthday wishes, a thank-you gift, a celebration parcel or a sweet surprise just because, The Velvet Parcel helps you share joy from near or far.

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Inspired by Letterbox Cake​s, Made for South African Gifting

The idea for The Velvet Parcel began in the United Kingdom, where we discovered the charm of letterbox cakes — a simple but meaningful way to send someone a sweet surprise straight to their door.After returning to South Africa, we wanted to bring that same thoughtful gifting experience home. By partnering with local bakers, selecting quality cake flavours and adding personalised printed cards, we created a gift box that feels personal from the moment it is opened.Today, The Velvet Parcel is all about helping people celebrate life’s special moments with freshly baked cake, heartfelt messages and beautifully packed parcels.

Thoughtfully Packed, Beautifully Personalised

Every Velvet Parcel is created with care. Choose from delicious cake flavours such as Chocolate Sponge, Red Velvet, Victoria Sandwich and Lemon Sponge, then add a personalised card with your own message.

For an extra special touch, customers can add artisan tea pairings and elegant tea accessories to create a memorable gift experience. From birthdays and anniversaries to thank-you gifts and thoughtful surprises, The Velvet Parcel makes it easy to send a sweet, meaningful gift across South Africa.

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